Now, what makes this year's extravaganza a league apart? What's its USP(Unique Selling Proposition)? Why an environment blog flashes its advert? Well, the answer to these questions though, may initially seem worldly unrelated but will ultimately make sense once you have got through with the post.
As we all are pretty much aware that our environment has been on a regressive trend of degradation, prompt actions are imperative to prevent an almost certain annihilation. The kafaekasque, if not barricaded, is sure to storm away any signs of life from the Earth. So the cognitive core of our college has got down to think and come up with one of our very own initiative. This year version of ZEST will proudly brandish the logo- GO GREEN. The motto behind the theme is: To be the change that we want to be; though the cliche may sound stale but rest assured our idea is fresh and we intend to indent a significant mark on the fore by implementing what we believe in.
In the words of Florence Scovel Shinn
“Every great work, every great accomplishment, has been brought into manifestation through holding to the vision, and often just before the big achievement comes apparent failure and discouragement”
So the greatest challenge for an endeavourer is to have the motivation enough to lead himself to his projected finishing point no matter how ragged the circumstances be. We dare say that we have the hubris to claim that we'd not revert from the vow that we have taken, but this is also a wake up call for our college mates to understand the responsibility as a flag bearer of something that could culminate to substantial proportions if it sparks the renaissance as we envisage it to.All in all, it's a no loss contingency, the way I perceive it as a situation in which we conduct the fest and thereby end up spreading the word of awareness as a collateral benefit scheme. Actually it would be more apt to reframe the context as an all profit likelihood prospective in which we have no fear of dearth but only glut of satisfaction for our enterprise.
Lastly, though not leastly, it would be fairly acceptable to say that the initiative is worth commendations, but the verdict would be issued once the proceedings have been done and dusted with. In the end all that would matter be the upshot of the collective effort that has been put in by one and all. So what have you decided mates? Are you ready to give it your best shot? Are you ready to plunge into the deep and calibrate the depths? Are you, for once and all? Are you ready for the Zest '10?
